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| Marketing and Sales | Presentations | Turning Your Merchandising into More than Just a T-Shirt Stand
Turning Your Merchandising into More than Just a T-Shirt Stand
It sounds complicated and technical, but the cornerstone of a successful marketing and promotional program is market research.  This workshop is designed to teach you simple, inexpensive techniqes for gathering customer information.  You will learn to define your information needs, craft survey questions, develop collection methodologies appropriate to your event and compile data.  And you will understand how to use this information to make smart marketing decisions that increase business and cut costs.
 
 
 
 
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