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| Marketing and Sales | Resources
Resources
We All Run Call Centers - Customer Service Issues
To some extent most businesses function as customer service call centers. You will immediately and dramatically increase in your employees the level of awareness and level of service necessary to reap the benefits of customer loyalty.
Beating the 80/20 Rule
Most everyone has heard of, or experienced the 80/20 rule?80% of the sales come from 20% of the salespeople. Imagine what your business would be like if each of your salespeople were performing as well as your current top performer!
The Art of Woo
What a great book. Knowledge@Wharton provides an excellent review: Former Chrysler chairman Lee Iacocca once noted, "You can have brilliant ideas; but if you can't get them across, your ideas won't get you anywhere." In their new book, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, Wharton legal studies and business ethics professor G. Richard Shell and management consultant Mario Moussa provide a systematic approach to idea selling that addresses the problem Iacocca ident
 
 
 
 
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