Penny C. Reeh is the owner of Indigo Resource Group, an outsource firm that currently manages the Texas Festivals and Events Association and Texas Association of Fairs and Events. She also serves as a Regional Director for the International Festivals and Events Association, covering Texas, Arkansas, Louisiana and Oklahoma.
Prior to starting Indigo Resource Group, Penny served as the Director of the Fredericksburg Convention and Visitor Bureau (FCVB) for over nine years, during which time occupancy tax receipts increased over 400 percent. While the city’s population is only 9,000, Fredericksburg is host to more than 1.5 million visitors each year.
During her tenure with the CVB, Penny worked extensively with many of the community’s 60+ annual festivals and events. She served on the 23 member steering committee, appointed by the city council, to create the Fredericksburg 150th Celebration, a ten-day festival with more than 75 individual events.
Other festival highlights include serving on the start-up committee of the Fredericksburg Food & Wine Fest, coordinating cross-promotions for the introduction of pari-mutuel horse racing at the Gillespie County Fair Association and serving as a liaison from the CVB to help plan the V+50 Celebration at the Admiral Nimitz State Historical Park, which was one of only four events nationwide sanctioned by the U.S. Department of Defense as a commemorative World War II event.
Indigo Resource Group also provides marketing solutions to a number of private sector accounts in the tourism and real estate industries. In 1998, Penny was hired to create a county-wide convention and visitor bureau in Uvalde County, Texas, a popular recreational area in the Texas Hill Country. From creation of the original business plan, logo/slogan, media plan and budget to development of a public/private sector advistory board, Penny created a tourism promotion agency that more than tripled tourism revenues in its five years of existence.
In addition to consulting and providing marketing services, Penny has developed a series of workshops and seminars. Her clients have included the International Tour & Travel Research Association, Argentina Economic Development Federation, National Tour Association, Texas A&M University, Travel Industry Association of Kansas, Oklahoma Chamber of Commerce Executives and the International Association of Fairs and Expositions. Penny also served as a faculty member for the United States Chamber of Commerce’s Institute for Organizational Management, teaching a nine-hour tourism elective course at three of their university training locations.
From 2001-2005 Penny’s company produced a series of annual rural community tourism development workshops for the Texas Department of Commerce, Tourism Division and eventually the Texas Department of Agriculture and Office of the Governor.
She is a charter member of the Fredericksburg Toastmasters Club, with a Certified Toastmaster designation.